Dave Moses, CFP®, RICP®
Managing Partner
There is a conversation I had early in my career that has stayed with me. A family member reached out after years of making financial decisions without guidance, and by the time we talked, they were close to exhausting their savings. Listening to their story, it was obvious that a different outcome had been possible all along, and that having someone to explain the implications of their choices would have changed everything. That conversation shaped the kind of advisor I set out to become.
I studied Finance at San Diego State University and spent the next 27 years at Enterprise Rent-A-Car, working my way from the rental floor to Financial Controller and eventually opening the company's Rhode Island Group. I had a financial advisor throughout much of that time, and the experience of working with someone who could translate complex decisions into clear terms gradually made it harder to imagine doing anything else. I left Enterprise in 2014, spent time at Mass Mutual and then Ohio National, and in 2019 co-founded Statera Financial as an independent RIA. That same year, I earned my CFP® designation. I have since added my RICP®, a credential focused specifically on retirement income strategies.
What clients tell me most often is that I explain things in a way they can actually follow, and that means more to me than most other feedback I receive. Retirement involves decisions that sound technical but are fundamentally about trade-offs, and explaining those trade-offs in plain terms is the part of this work I find most meaningful.
I was born in San Francisco, a third-generation native, and have spent the last several decades in New England. My wife Anna and I have been married for 35 years, having met in college, and we have a son in Connecticut and a daughter in Charlotte. Our five-year-old Australian Shepherd takes up a fair portion of my free time. We spend as much of the summer as possible on Cape Cod, where we plan to eventually retire, and we hold a subscription to a local theater alongside a shared enthusiasm for Broadway. My wife and I recently took up e-biking, and I follow Boston's sports teams with the level of commitment that comes from having lived here long enough to make it personal.
In Franklin, I serve as an ambassador for the Tri Town Chamber of Commerce and currently sit on the Board of the Norfolk Community Credit Union.
- CFP® (Certified Financial Planner)
- RICP® (Retirement Income Certified Professional)
- B.S. in Finance, San Diego State University
- Licensed in MA, RI, and multiple additional states